$148.00 - $172.53

Business Modeling for Life Science and Biotech Companies: Creating Value and Competitive Advantage With The Milestone Bridge

Store Total Condition Details Store
$148.00 New
Base: $148.00
Shipping: Free
Tax: -
$172.53 New
Base: $170.26
Shipping: $2.27
Tax: -
While we do our best to provide the most accurate product details, some information may be inaccurate. We suggest that you always verify the product details on the third party website(s) before making a purchase. PriceWest is compensated by these merchants. As an Amazon Associate PriceWest earns from qualifying purchases. Shipping and tax costs are estimates.


Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business of Biotech Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations. Onetti and Zucchella begin by unpacking the often-used business model' term, examining key elements of business model conceptualization and offering a three tier approach with a clear separation between the business model and strategy: focus, exploring the different activities carried out by the organization; locus, evaluating where organizational activities are centered; and modus, testing the execution of the organization's activities. The business model thus defines the unique way in which a company delivers on its promise to its customers. The theory and applications adopt a global approach, offering business cases from a variety of biotech companies around the world.


Brand Routledge
Model 0978041587474
GTIN14 09780415874748
Retail Price $148.00

Price History